We’ll be going into more specifics for each platform later in the course, but for now, let’s just get familiar with the basics. Knowing which to use for what purpose can make a big difference in your social media marketing success. Some social media platforms are better suited for particular marketing goals and business types than others. You’re going to learn how to do that with this course, so let’s get started by understanding the most popular social media platforms used for marketing. And two, with so many businesses on social media already, you’ve got to find ways to stand apart from competitors and stand out to your customers. One, you’re doing your local business a disservice if you’re not using social media for marketing.
74% of consumers rely on social media to guide purchasing decisions.Īs you can now see, social media marketing isn’t just helpful for businesses because it’s popular among consumers it’s also popular for businesses because it helps consumers!Īll of this boils down to two things. 80% of consumers use social media to engage with brands. 41% of local businesses depend on social media to drive revenue. 96% of small businesses use social media in their marketing strategy. Let’s take a look at some social media stats. With half the world using it for an average of 2.4 hours a day, it’s no wonder social media is a staple marketing strategy for any business today-including small and local businesses. Social media marketing refers to the use of social media platforms to grow your business (shocking, right?). Because that’s what this easy-to-understand social media marketing course is all about! Social media marketing defined So if you’re having trouble knowing where to start with social media marketing-or even to just wrap your mind around it-you’ve come to the right place, my friend. Keeping up with your business is hard enough, let alone multiple platforms that can’t even seem to keep up with themselves! Social media is now used by 4.48 billion people (nearly 60% of the world’s population) to find virtually anything they need-information, recommendations, games, jobs, lost pets, and lucky for you, local businesses.īut perhaps unlucky for you, there are now too many platforms to count, each one ever-expanding with its own set of features, post types, and best practices. It went from a simple way for friends to connect, to a huge part of daily life for both people and businesses. 
To say that social media has evolved is an understatement.
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